Link Building Services for SaaS
Get high-authority backlinks that drive traffic, elevate rankings, and increase customer acquisition. NOVO’s SaaS link building services are custom-tailored for software companies looking to scale in competitive markets. Whether you’re a startup or an enterprise, our strategies adapt to your goals and budget.
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How We Help SaaS Companies Build Powerful Backlinks
As a trusted seo link building company, we provide high-quality backlinks that help businesses scale. Whether you’re a startup or an enterprise, we create strategies that bring measurable results.
Manual Outreach to High-Quality Sites
We focus on personalized outreach to high-authority domains relevant to your SaaS niche. Our experienced outreach specialists craft unique, value-driven pitches tailored to each publication, increasing your chances of securing contextual, dofollow backlinks. This ensures relevant links are positioned where your potential customers and partners engage.
Targeted Anchor Text Strategy
We implement a diversified anchor text plan to improve keyword rankings without triggering search engine penalties. By combining branded, exact match, and partial match anchors, we keep your link profile healthy while reinforcing your key landing pages. This balance helps avoid over-optimization and supports a natural backlink profile.
Content-Driven Campaigns
Great content is the foundation of successful link building. We research your market and audience needs to produce compelling content assets such as whitepapers, industry benchmarks, expert guides, and interactive tools. These pieces are strategically promoted to earn links from websites that matter in your SaaS vertical.
Strategic Content Placement
Our team carefully selects pages that align with your buyer journey and product relevance to ensure high conversion potential. From top-of-funnel blog posts to bottom-of-funnel product pages, every link is strategically placed to boost visibility and drive users to take action.
Relationship-First Approach
Instead of short-term wins, we build long-term relationships with publishers, bloggers, and editors to ensure consistent link opportunities and editorial placements. Our network includes influential sites across SaaS, tech, and B2B markets. These relationships allow us to consistently secure backlinks that improve rankings and support brand trust.
🚀 Drives leads that convert into customers
Why Backlinks Matter
in SEO & Business Growth?
Search engines analyze backlinks like recommendations —
high-quality links from trusted sources boost rankings and bring in targeted visitors. Our link building services focus on securing powerful backlinks that support steady, long-term SEO success.
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Why SaaS Brands Trust NOVO for Link Building
✔ Higher SERP Rankings
Quality backlinks are one of Google’s top ranking factors. Our SaaS link building services help you climb search engine rankings and increase your organic visibility. By improving your keyword positions, you’ll see more impressions and clicks, without spending more on paid ads.
✔ Boost in Qualified Traffic
We place links on platforms your audience actually visits, sending high-intent traffic directly to your product pages and blog posts. This means not just more traffic, but the right kind – visitors who are actively looking for solutions like yours and are more likely to convert.
✔ Improved Brand Authority
Strategic backlinks position your brand as a trusted expert in your industry, helping you gain the attention of investors, customers, and partners. When your SaaS is mentioned on respected sites, it sends a strong trust signal to both users and search engines.
✔ Reduced Dependency on Paid Ads
Effective link building reduces reliance on costly paid campaigns, creating a more sustainable growth model over time. With consistent link acquisition, your organic presence becomes a reliable lead source that continues delivering value month after month.
✔ Long-Term ROI
Unlike paid ads, the value of backlinks compounds over time, providing long-lasting results even after a campaign ends. One well-placed link today can continue sending traffic and SEO benefits years into the future.
A Quick Breakdown: What is SaaS, Really?
Software as a Service (SaaS) refers to cloud-based software solutions accessed via the internet. It eliminates the need for installations or hardware requirements. Users subscribe to software via monthly or annual plans, making it highly scalable and accessible across industries.
SaaS companies face stiff competition, long sales cycles, and often need to educate the market – making SEO and link building a critical part of the growth strategy. Standing out requires not just content, but credible links that validate your expertise and build trust among discerning buyers.
Organic search traffic has a high ROI and long-term value. Effective SaaS SEO ensures your product is visible to the right audience at the right stage in the buyer’s journey. It builds a marketing engine that supports acquisition, retention, and upselling without constant ad spend.
SEO and backlinks support awareness, consideration, and decision-making – key stages in the SaaS customer lifecycle. Backlinks to TOFU content attract leads, while BOFU links help seal the deal with decision-makers researching features, pricing, and ROI.
The Types of Links That Make SaaS Brands Thrive
01
Editorial Links
These are earned naturally through high-quality content and outreach. They are the most valuable and safest type of backlinks. Editorial links demonstrate genuine interest in your brand and help establish domain authority with minimal risk of algorithm penalties.
02
Guest Post Links
We secure placements on authoritative blogs within your niche, allowing you to provide value to a new audience while earning backlinks. These links often include a contextual mention of your SaaS product, increasing both SEO strength and referral potential.
03
Resource Page Links
Links from curated resource pages help users find tools and services. Getting listed here builds trust and visibility. These pages are often evergreen and generate consistent referral traffic over time.
04
Business Directory Links
While not as powerful as editorial links, listings in SaaS-relevant directories help with visibility and foundational SEO. They can improve NAP consistency, strengthen brand mentions, and support local SEO efforts for region-specific SaaS.
05
Niche Forum & Community Links
Engaging in SaaS and developer communities can earn you natural mentions and citations from highly engaged users. These links, while nofollow in some cases, build brand awareness and support topical relevance for niche keywords.
06
SaaS Review Website Links
We secure placements and reviews on third-party SaaS directories and aggregators like G2, Capterra, and ProductHunt. These not only provide backlinks but also social proof that influences purchasing decisions.
Smart Link Building Strategies That Work for SaaS
Niche Content Development
We create content that speaks directly to your ideal user and solves specific pain points, increasing the chance of earning natural backlinks. This includes comparison posts, tutorials, how-to guides, and unique insights that position your brand as a go-to resource.
Competitor Backlink Analysis
Our team reverse-engineers your competitors’ backlink profiles to find gaps and opportunities your site can target. We identify who is linking to them, why, and how we can craft a better asset that earns those links for you.
Skyscraper Technique
We identify top-performing content in your space and create something even better. Then we reach out to sites linking to the original content and encourage them to link to yours instead. This approach leverages proven demand and maximizes outreach ROI.
HARO & Digital PR
We use platforms like HARO (Help A Reporter Out) and leverage digital PR to earn media mentions and high-authority backlinks. These links are often from major publications and help with brand exposure as well as SEO.
Broken Link Building
We identify broken or outdated links on relevant websites and suggest your updated, valuable content as a replacement. This win-win method helps webmasters while earning you a strong contextual link.
Unlinked Brand Mentions
We monitor the web for brand mentions and request proper link attribution to capture missed opportunities. Turning existing visibility into backlink equity is one of the easiest ways to gain trust and SEO value.
Unleash the Power
Wondering How Many Links Your SaaS Brand Needs?
No One-Size-Fits-All Answer
The number of links you need depends on your competition, domain authority, and the keywords you’re targeting. Our audit identifies how many links your site needs to compete and how fast you should build them.
Baseline Recommendations
For startups, 10-20 quality links per month can yield measurable progress. For enterprise SaaS, the number can increase significantly. We adjust strategies based on your growth phase and marketing objectives.
Continuous Link Velocity
Consistent link acquisition is better than a one-time spike. It signals trust to search engines and helps maintain rankings. Regular backlinks help sustain and improve SEO performance while minimizing volatility.
Link Quantity vs. Link Quality
We focus on link quality over quantity to ensure long-term SEO gains without risking penalties. A handful of links from reputable sources is often more valuable than dozens of low-quality backlinks.
What You Can Expect to Pay for SaaS Link Building
Flexible Pricing Models
We offer packages to suit SaaS startups and enterprise businesses alike. Pricing depends on the number of links, domain authority, and content development required. From one-time boosts to ongoing retainers, we adapt to your goals.
Value-Driven Investment
Our pricing reflects the value of links built on real websites with genuine traffic, not spammy PBNs or paid link farms. Every campaign is transparent, and you own every backlink we build.
ROI-First Philosophy
Every dollar you invest in our SaaS link building services is aimed at generating real, measurable business outcomes. Whether it’s MQLs, demo requests, or trial signups, our metrics align with your bottom line.
Factors That Influence Cost
Costs vary based on niche difficulty, target DR (Domain Rating), content creation needs, and campaign length. We provide a clear breakdown so you can understand exactly what you’re paying for.
Premium Link Building
Package
$5000+/mo
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Meet the Experts Behind Your SEO Success
A team of specialists with years of experience. Get to know the leaders who ensure your success.
Eugene Kasinsky
Co-Founder, CEO
Aleksandr Oliinyk
Co-Founder, CFO
Anatolii Riabyi
CBDO
4000+
backlinks built
4.9/5
customer satisfaction
15+ years
digital marketing expirience
10+ years
linkbuilding expirience
See the Results
Real SaaS Link Building Case Studies
Hear what our satisfied clients have to say about their experiences with us.
Trust and consistency were key for us. The process was transparent, deadlines were met, and the ROI has been strong. We’re happy with the results.
Viktor Burdeiny
SAAS – Logaster.com
We were skeptical at first, but the numbers don’t lie. Our rankings improved, and we’re consistently landing in the top results for competitive keywords.
Paul Okhrem
Ecommerce Development – elogic.co
From day one, it was clear that they truly cared about our business. The team took time to understand our challenges and offered thoughtful solutions. Job well done..
Kateryna Bota
AI Retail Solutions – leafio.ai
Ready to boost your rankings and revenue?
Partner with NOVO, a top-tier SaaS SEO agency and expert SaaS link builder. Whether you want to buy backlinks for SaaS or craft a tailored strategy, we deliver results with integrity and expertise.
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