White Hat Link Building Services

Looking for sustainable SEO results that keep your website in Google’s good books? Novo Marketing’s white hat link building services are designed to deliver long-term organic traffic, enhanced domain authority, and increased brand trust. As a reputable white hat link building agency, Novo Marketing follows only ethical practices that align with Google’s webmaster guidelines, ensuring your backlink profile is both powerful and penalty-proof.

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How We Create White Hat Backlinks

Content-led outreach

We develop high-quality, relevant content that naturally attracts links from authoritative websites in your niche. This involves keyword research, content gap analysis, and collaboration with expert writers.

Digital PR campaigns​

Our team pitches valuable stories and data insights to journalists and bloggers, earning placements in respected publications. These placements build both links and brand awareness.

Internal linking enhancement​

We audit and optimize your internal linking structure to distribute link equity efficiently. This improves crawlability and enhances the SEO power of new inbound links.

Guest posting on vetted sites​

We collaborate with real websites, not link farms, to publish insightful content with editorial backlinks. Each placement is selected based on relevance, traffic potential, and editorial integrity.

Unlinked brand mentions​

We monitor for brand mentions that lack backlinks and turn them into valuable link opportunities. Through gentle outreach, we convert mentions into live backlinks.

Competitor backlink gap analysis​

We analyze where your competitors are earning links and replicate or improve on those strategies. This competitive intelligence helps close SEO gaps quickly.

Link reclamation​​

We identify and recover lost links or fix broken ones to maintain your backlink health. This also includes updating URLs and refreshing outdated content to restore its SEO value.

Podcasts and interviews​​

We secure speaking opportunities for thought leaders, generating backlinks and brand exposure. Podcasts are a powerful medium for both authority and networking.

🚀 Drives leads that convert into customers

Why Backlinks Matter
in SEO & Business Growth?

Search engines analyze backlinks like recommendations —
high-quality links from trusted sources boost rankings and bring in targeted visitors. Our link building services focus on securing powerful backlinks that support steady, long-term SEO success.

Book an intro call

Call us now

Feel free to reach out via WhatsApp

+380 73 209-96-32

Benefits of White Hat Link Building

✔ Google-safe strategies
Avoid algorithm penalties and manual actions with link strategies that comply with search engine guidelines.

✔ Sustainable rankings
Ethical links have long-lasting value, improving your SEO steadily over time and avoiding the volatility of algorithm shifts.

✔ Brand authority
Appear on respected sites and become a trusted voice in your industry. This enhances not just search visibility but also customer trust.

✔ Qualified referral traffic
Get traffic from readers genuinely interested in your content or service. These visitors are more likely to engage and convert.

✔ Competitive edge
Outrank competitors who rely on outdated or risky link building tactics by playing the long game.





✔ Scalability
As your business grows, our services scale with you, expanding your reach across new markets and verticals.

✔ Diversified traffic sources
Reduce dependency on paid traffic channels and enjoy greater long-term ROI through consistent organic acquisition.

✔ Better conversion potential
High-authority links increase consumer trust, leading to higher engagement and conversion rates, especially for products with longer sales cycles.

✔ Thought leadership
Links from interviews, guest features, and expert opinions establish you as a leader in your field and strengthen your brand narrative.

What Are White Hat Backlinks?

White hat backlinks are links acquired through ethical, value-driven strategies rather than manipulative practices. Unlike black or grey hat tactics, white hat methods comply with search engine guidelines, focusing on building relationships, creating useful content, and engaging in transparent outreach.

Novo Marketing’s white hat link building specialists carefully ensure each backlink opportunity aligns with your brand and objectives. We believe that link building is more than just a tactic—it reflects your brand’s credibility and voice in the digital landscape.

Types of White Hat Backlinks

Novo Marketing offers a diverse set of backlink types to ensure a well-rounded profile:

01

Editorial backlinks

Earned naturally through high-value content. These backlinks come from journalists, bloggers, and publishers who trust your insights.

02

Guest post links

Strategically placed within original, topic-relevant articles. They also allow you to target specific keywords with anchor text.

03

Niche directories

Industry-specific listings that provide credibility and traffic. These are manually vetted to avoid spammy listings.

04

Resource page links

Inclusion in curated content collections relevant to your niche. These are often evergreen pages with steady traffic.

05

Mentions and citations

From interviews, podcasts, and thought leadership pieces. These increase both exposure and perceived authority.

06

Roundup links

Contributions to expert roundups that offer topical insights from industry leaders. A great opportunity for network-building.

07

Podcast backlinks

Generated from featured appearances on industry shows. These links are often paired with audio content.

08

Community and forum links

Participatory backlinks through Q&A sites and discussions—only when relevant and moderated. These build topical relevance.

09

Scholarship and EDU links

Backlinks from educational institutions through scholarship programs and resource content. High-trust, long-term assets.

10

Vendor and partnership links

From companies you work with, supply to, or collaborate with—these often go overlooked but are powerful.

White Hat Link Building Strategies

Successful white hat link building requires creativity, patience, and strategy. Here are some proven white hat link building ideas Novo Marketing executes for clients:

Skyscraper technique

Improve and expand on top-performing content and earn more backlinks. We use data and visual assets to make your content the best on the web.

Expert roundups

Our team reverse-engineers your competitors’ backlink profiles to find gaps and opportunities your site can target. We identify who is linking to them, why, and how we can craft a better asset that earns those links for you.

Original research

Publish unique data and studies that other sites want to reference. Think surveys, case studies, and proprietary metrics.

Visual assets

Infographics and charts that attract links from journalists and bloggers. These are highly shareable and often syndicated.

Help a Reporter Out (HARO)

Provide quotes and insights to journalists in exchange for backlinks. A great way to land media mentions in high DA outlets.

Local sponsorships

Support events and nonprofits for authentic mentions and links. Also builds goodwill within your community.

Collaborative content

Team up with non-competing businesses to create joint content assets. This expands your reach and backlink pool.

Crowdsourced articles

Invite industry input and link to contributors—encouraging them to link back. A great way to build backlinks and community.

Resource hubs and toolkits

Create comprehensive guides or toolkits that become go-to resources for your niche. These often earn evergreen links.

Roundtable webinars and recaps

Host expert panels and post recaps with backlinks from guests and attendees.

Unleash the Power

How Many Links Do Law Firms Need?

Law firms face stiff competition online, especially in local and national search rankings. While there’s no one-size-fits-all answer, here’s what Novo Marketing recommends:

Small/local firms

5–10 high-quality backlinks/month to improve visibility in regional searches. Focus on local news outlets, directories, and community blogs.

Mid-sized firms

10–20 links/month to compete for broader legal service queries. Combine national guest posting with regional digital PR

Large/national firms

25+ strategic links/month to dominate competitive legal keywords. Target top-tier publications, legal directories, and media features.

Factors that influence your link volume

Market size and location
Existing domain authority
Keyword difficulty
Content depth on your site
Competitor activity
Practice area complexity.1

Our white hat link building specialists assess your existing SEO performance, competition, and goals to recommend an ideal link volume and velocity. We also provide transparent reporting, so you know exactly how your investment is working.

White Hat Link Building Costs

Novo Marketing offers transparent, scalable pricing for our services. Here’s a general breakdown:

Basic Package

$1,000/month – Includes 5–7 editorial links from DA 30+ websites

Professional Package

$2,000/month – 10–15 backlinks, advanced outreach, and monthly reporting

Enterprise Package

Custom pricing – Tailored campaigns, premium placements, and ongoing SEO support

Pricing depends on:

– Link quality and authority
– Industry competitiveness
– Content creation needs
– Campaign complexity
– Volume of links required
– Vertical or niche difficulty

We’re upfront with all costs—no hidden fees, no shortcuts, no risky tactics. Unlike other providers, Novo Marketing doesn’t cut corners or automate outreach. Every link is earned by hand. This means higher-quality backlinks, better relationships with publishers, and better results for your business.

White Hat Link Building Case Studies

✔ LegalTech SaaS: From Obscurity to Authority

Novo Marketing helped a LegalTech startup grow their organic traffic by 400% in 6 months with a campaign focused on digital PR and guest posting. Our white hat link building services secured links from LegalTech Today, Forbes, and VentureBeat.

✔ E-Commerce Niche Retailer: From Page 5 to Page 1

Through a combination of link reclamation and original content, Novo Marketing brought a boutique fashion brand into the top 10 for 12 competitive keywords. Editorial links from Glamour, Refinery29, and niche bloggers drove targeted traffic and conversions.

✔ B2B SaaS: Building Trust in a Crowded Market

A B2B SaaS provider leveraged Novo Marketing’s white hat SEO link building techniques to earn placements in industry journals and resource pages. Within a year, they saw a 60% increase in organic leads and domain rating growth from 18 to 42.

✔ Health & Wellness Platform: Growing Authority in a Sensitive Niche

A wellness startup approached Novo Marketing for safe, compliant backlink growth. By publishing expert-authored content and securing features on sites like Healthline and MindBodyGreen, we increased their organic visibility by 350% within 8 months.

✔ FinTech App: Elevating Digital Trust

A FinTech company gained visibility and trust by collaborating with Novo Marketing on a strategy involving original data studies, digital PR, and media placements. This campaign resulted in links from The Financial Brand and Finextra, plus a 45% uptick in organic leads.

✔ International Law Firm: Scaling Across Borders

A global law firm partnered with Novo Marketing to develop a multilingual link strategy that earned links in English, French, and Spanish markets. The firm increased cross-border traffic by 300% and broke into new top 10 keyword rankings in Europe.


These case studies demonstrate how our customized approach consistently delivers measurable outcomes.

Meet the Experts Behind Your SEO Success

A team of specialists with years of experience. Get to know the leaders who ensure your success.

Eugene Kasinsky

Co-Founder, CEO​

Aleksandr Oliinyk

Co-Founder, CFO

Anatolii Riabyi

CBDO

4000+

backlinks built

4.9/5

customer satisfaction

15+ years

digital marketing expirience

10+ years

linkbuilding expirience

See the Results

Real SaaS Link Building Case Studies

Hear what our satisfied clients have to say about their experiences with us.

★★★★★

Trust and consistency were key for us. The process was transparent, deadlines were met, and the ROI has been strong. We’re happy with the results.

Viktor Burdeiny
SAAS – Logaster.com

★★★★★

We were skeptical at first, but the numbers don’t lie. Our rankings improved, and we’re consistently landing in the top results for competitive keywords.

Paul Okhrem
Ecommerce Development – elogic.co

★★★★★

From day one, it was clear that they truly cared about our business. The team took time to understand our challenges and offered thoughtful solutions. Job well done..

Kateryna Bota
AI Retail Solutions – leafio.ai

Ready to boost your rankings and revenue?

Partner with NOVO, a top-tier SaaS SEO agency and expert SaaS link builder. Whether you want to buy backlinks for SaaS or craft a tailored strategy, we deliver results with integrity and expertise.

Book an intro call

Call us now

Feel free to reach out via WhatsApp

+380 50 675-90-49