Novo Marketing Blog

Keeping up with SEO is like aiming at a moving target. Algorithms shift, SERP features evolve, and strategies that worked last quarter might tank your traffic today. In this constantly changing landscape, one of the best ways to stay sharp is by learning directly from practitioners who are in the trenches every day, testing, tweaking, […]

Public relations (PR) and SEO are no longer siloed departments. In fact, when done well, PR can be one of the most powerful tools in your link building toolkit. Strategic PR campaigns not only drive awareness and brand credibility, but they also attract high-authority backlinks from respected media outlets, industry publications, and bloggers. In this

Link building may evolve year to year, but citation link building continues to prove its value, especially for businesses relying on local SEO. Whether you run a small legal firm in Texas or a chain of restaurants across the UK, citations help search engines (and people) find and trust your brand. In this guide, we’ll

Link insertion may sound slightly off, but long gone are the times when links were crammed into the first best website just for quantity’s sake. Today, link insertion is a white-hat SEO technique that brings benefits to both parties involved.  You get the link from a reputable and popular resource that positively impacts the key

1. Personalized Link Suggestion Subject: something that might pair well with your post on [topic] Hi [first name],I came across your post on [put article title here] and thought it was really well put together — especially the part about [mention specific detail]. I recently published something related: [brief topic + angle]. It expands on

Link building remains one of the most powerful levers in SEO, but the rules of the game have changed. In 2025, success doesn’t come from simply acquiring backlinks, it comes from knowing which ones to pursue, which to monitor, and which to reject altogether. As search engines grow more intelligent, digital marketers must become equally

SaaS link building isn’t what it used to be. Google’s getting smarter, AI is flooding the internet with content, and the old spray-and-pray backlink tactics? Dead in the water. Today, getting real results means earning links that actually belong — on pages people trust, in places that make sense. You can try doing it all

For any brand trying to compete online, especially startups and small businesses, organic search is often the most sustainable growth channel. Yet building visibility through SEO often hinges on one of its trickiest components: acquiring quality backlinks. Many marketers assume that link building requires deep pockets or expensive agencies. And yes, the premium end of

Backlinks can make or break your SEO strategy. They tell search engines who trust your site and who doesn’t. But not every link helps you climb the ranks. Some do the opposite. That’s why using the right tools is critical. Whether you’re running a quick audit with an automatic backlink checker or digging deeper with

Guest posting remains a cornerstone of digital marketing, offering bloggers, businesses, and marketers a powerful way to enhance their online presence. By publishing high-quality content on reputable websites, you can secure valuable backlinks, boost brand visibility, and connect with new audiences. This updated guide expands on the previous lists by adding 50 more free guest