Link Building Services for Law Firms
Link building plays a vital role in helping law firms gain visibility, build credibility, and attract more qualified leads through organic search. NOVO’s service focuses on securing links that drive sustainable SEO performance and support your firm’s growth over time.
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How We Build Links for Law Firms
Every successful link building campaign begins with a foundation of strategy, research, and execution tailored to the legal industry.
Content Outreach for Legal Audiences
We create and promote well-researched legal content designed to earn links naturally. This includes practice area explainers, legal resource guides, and timely insights that align with topics journalists and website editors are actively searching for. Once published, we conduct manual outreach to place these assets on reputable legal and business publications.
Local SEO Link Placement
We expand your digital footprint in your geographic area by getting your firm listed on reputable local directories, legal associations, and city-specific websites. These placements support map rankings and reinforce your authority within your immediate market.
Digital PR and Thought Leadership
We help your firm stand out by developing media-friendly pitches that highlight your legal perspective on current issues or common legal challenges. These pitches are directed toward journalists, bloggers, and content managers who cover legal topics, resulting in contextual backlinks from highly trusted domains.
Resource Link Acquisition
We look for resource pages on law school sites, nonprofits, legal aid organizations, and business directories that recommend legal services. If your site offers content or services that meet the standards of those resources, we submit and follow up until your firm is included.
🚀 Drives leads that convert into customers
Why Backlinks Matter
in SEO & Business Growth?
Search engines analyze backlinks like recommendations —
high-quality links from trusted sources boost rankings and bring in targeted visitors. Our link building services focus on securing powerful backlinks that support steady, long-term SEO success.
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Why Law Firms Partner with NOVO for Link Building
Firms that work with us benefit from strategic planning, a hands-on approach, and consistent results across multiple practice areas and markets.
✔ Industry-Specific SEO Knowledge
SEO for lawyers is not the same as SEO for ecommerce or tech. Our approach is informed by years of experience working with legal clients, giving us insight into how search engines treat legal content, which directories still carry weight, and what types of links truly influence performance in legal niches.
✔ Tailored Campaign Design
We don’t apply pre-set templates or outsource our outreach. Each campaign begins with a full audit of your domain authority, backlink profile, top competitors, and keyword targets. From there, we build a custom plan that aligns with your marketing goals—whether that’s expanding into new locations or dominating a specific practice area.
✔ Results-Backed Execution
Every backlink we build is tracked and reported. You receive detailed updates on domain authority, referring domains, anchor text usage, and how each link is supporting rankings for your target keywords. Over time, these links improve your visibility for valuable queries like “family lawyer near me” or “business attorney in [city].”
What Link Building Means for Law Firms
Link building isn’t just about getting your firm’s name out there. It’s about building trust with Google and with your potential clients.
How Backlinks Influence Search Visibility
Google’s algorithm treats backlinks as votes of confidence. When trustworthy websites link to yours, search engines see this as a sign that your content is valuable and credible. This helps your pages rank higher for competitive legal search terms, which in turn brings in more traffic and leads.
Why Law Firms Can’t Rely on Content Alone
Publishing helpful blog posts or practice area pages is necessary, but it isn’t enough on its own. Without backlinks, your pages struggle to gain visibility in search results. Link building is what amplifies the reach of your on-site content by sending authority signals from external sites.
Premium Link Building
Package
$5000+/mo
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What Kind of Links Make a Difference for Law Firms
The quality and context of your backlinks matter more than quantity. NOVO focuses on securing links that are authoritative, relevant, and earned ethically.
01
Editorial Mentions from Legal and Business Sites
We earn backlinks from publications that cover legal developments, law firm trends, and small business topics. These placements are natural references to your firm or commentary and drive both SEO value and referral traffic.
02
Guest Contributions to Niche Publications
We pitch and publish original articles on law-related blogs, legal tech platforms, and community business sites. These pieces link back to your site within the body of the content, boosting your relevance and authority in search engines.
03
Directory Listings That Still Pass Value
We identify niche legal directories and local profiles that are still trusted by Google. This includes legal associations, city-specific bar organizations, and curated lists of legal resources, where your listing reinforces your legitimacy and supports local SEO.
04
Data-Driven Linkable Assets
We create content designed specifically to attract backlinks—legal statistics, infographics, trend analyses, and resource hubs. These are used in outreach campaigns to earn links from journalists and bloggers looking for authoritative sources.
Our Proven Process for Building Authority with Links
Competitive Research and Link Audits
We begin by analyzing your top competitors and their backlink profiles. This helps us understand which strategies are working in your niche, which domains to target, and how your current performance compares.
Strategic Content Planning
Based on our research, we plan and develop content assets that can support outreach. These include blog posts, explainers, landing pages, and media kits that provide value to both readers and publishers.
Manual Outreach and Relationship Building
We conduct outreach to build long-term relationships with editors, writers, and site owners. This ensures higher success rates and more sustainable link placements.
Continuous Reporting and Optimization
As backlinks are secured, we track their impact on your rankings, organic traffic, and domain authority. We adjust strategies based on performance, refining the campaign to keep delivering results.
Unleash the Power
How Many Links Does a Law Firm Typically Need?
The number of backlinks needed to rank depends on your competition, your current domain authority, and the keywords you’re targeting.
Baseline Numbers for Most Law Firms
Smaller or newer firms may begin seeing results after earning 10 to 20 high-quality backlinks to key landing pages. This can lead to noticeable improvements in both traffic and rankings.
Competitive Markets and Established Firms
In more competitive metros or crowded practice areas like personal injury or criminal defense, firms may need between 50 to 100+ high-authority links over time to achieve and maintain top positions.
What Determines Link Requirements
Several factors affect how many links you need: your current backlink profile, your domain’s age, the keyword difficulty, and your content quality. We provide a custom estimate as part of our onboarding audit.
Unleash the Power
What It Costs to Build Links for a Law Firm
We price our services transparently, with a focus on quality over volume. Our goal is to help law firms get results—not just backlinks.
Starter Packages for Local Visibility
For smaller or single-location firms focused on local SEO, our plans start at $800 per month. These campaigns typically focus on citation building, resource links, and foundational outreach.
Growth Plans for Regional or Multi-Practice Firms
Firms looking to expand into multiple practice areas or cities often invest $1,500 to $3,000 per month. These campaigns include in-depth outreach, custom content, and media placements.
Custom Campaigns for National Legal Brands
Larger law firms with aggressive growth goals can opt for enterprise campaigns. Pricing depends on the scale, target keyword set, and number of monthly placements, and is customized accordingly.
Meet the Experts Behind Your SEO Success
A team of specialists with years of experience. Get to know the leaders who ensure your success.
Eugene Kasinsky
Co-Founder, CEO
Aleksandr Oliinyk
Co-Founder, CFO
Anatolii Riabyi
CBDO
4000+
backlinks built
4.9/5
customer satisfaction
15+ years
digital marketing expirience
10+ years
linkbuilding expirience
See the Results
Link Building Case Studies from Real Law Firms
Our work with legal clients has resulted in measurable improvements in SEO performance and client acquisition.
01
Case Study: Personal Injury Law Firm in Illinois
We helped a mid-sized personal injury firm go from page four to the top three search results for high-value keywords. After building 80+ editorial backlinks and refining content strategy, the firm saw a 3.5x increase in organic traffic and significantly more contact form submissions.
02
Case Study: Immigration Practice in Texas
A newly launched immigration site had no visibility or links. We implemented a six-month outreach campaign focused on community partnerships, local citations, and guest posts. The firm ranked in the top five for core services in under five months.
03
Case Study: Family Law Office in Florida
After a Google core update caused rankings to drop, we performed a full backlink audit, removed harmful links, and rebuilt authority through niche outreach. Rankings recovered within two months, and traffic levels surpassed pre-update performance shortly after.
Trust and consistency were key for us. The process was transparent, deadlines were met, and the ROI has been strong. We’re happy with the results.
Viktor Burdeiny
SAAS – Logaster.com
We were skeptical at first, but the numbers don’t lie. Our rankings improved, and we’re consistently landing in the top results for competitive keywords.
Paul Okhrem
Ecommerce Development – elogic.co
From day one, it was clear that they truly cared about our business. The team took time to understand our challenges and offered thoughtful solutions. Job well done..
Kateryna Bota
AI Retail Solutions – leafio.ai
Ready to Build Authority and Visibility for Your Firm?
If your firm is serious about improving its search visibility and bringing in more qualified leads, strategic link building is a proven way forward. NOVO helps law firms create sustainable growth by securing backlinks that matter.
Contact us today to get your custom strategy. Let’s grow your firm with trusted, ethical, and effective SEO.
Call us now
Feel free to reach out via WhatsApp