Why Link Building Is Crucial for Ecommerce SEO in 2025
The SEO landscape is evolving rapidly, and in 2025, high-quality backlinks remain one of the strongest ranking signals for ecommerce websites. As search engine algorithms become more sophisticated, they’re prioritizing not just keyword optimization but also the authority and trustworthiness of your domain. That’s why ecommerce link building isn’t just an add-on – it’s a foundational part of any successful digital strategy.
According to a 2024 study by Backlinko, pages with lots of backlinks rank above pages that don’t have as many backlinks. In fact, the #1 result in Google has an average of 3.8x more backlinks than positions #2-#10. This confirms that link equity is one of the most powerful tools ecommerce businesses can leverage to compete organically.
Effective link building improves your website’s domain authority, drives referral traffic, and enhances your store’s visibility across the web. With more online stores launching every day, adopting strong ecommerce SEO strategies in 2025 is non-negotiable if you want to stay competitive.
Ecommerce brands that consistently build quality backlinks enjoy better organic rankings, lower cost-per-click on paid channels, and a higher degree of consumer trust. In 2025, Google’s algorithm is expected to focus more on brand signals and content authority, making strategic link building even more critical.
8 Ecommerce Link Building Strategies
Below are the most powerful and sustainable link building strategies for ecommerce in 2025. Whether you’re a new store owner or scaling an established brand, these methods will help you build links for your ecommerce website effectively.
Content-Based Link Building
Creating Shareable Blog Content
One of the best ways to earn ecommerce backlinks is by publishing content people want to link to. Think value-packed blogs, tutorials, or opinion pieces. The skyscraper technique, where you improve upon top-performing existing content, remains a potent strategy in 2025. Read our full guide on the skyscraper technique.
To succeed:
- Research top-ranking content in your niche using Ahrefs or Semrush.
- Identify gaps or areas to expand.
- Add proprietary data, case studies, or infographics.
Example: A post titled “The Ultimate Guide to Sustainable Fashion in 2025” can include expert interviews, brand comparisons, and eco-certification breakdowns, making it highly shareable and linkable.
Resource Pages and Guides
Evergreen resources and comprehensive guides are still link magnets. Create shopping guides, product comparison pages, or how-to tutorials that align with your niche. These assets naturally attract backlinks from blogs, media, and forums seeking to provide helpful resources to their readers.
Examples:
- “Top 50 Eco-Friendly Beauty Products [2025 Edition]”
- “A Beginner’s Guide to Smart Home Tech”
Try submitting these guides to relevant forums and subreddits (like r/frugalmalefashion or r/hometheater), where communities actively seek resources.
Infographics and Interactive Tools
Visual content is thriving. Infographics, size charts, style guides, and interactive tools like quizzes or gift finders can significantly increase backlink opportunities. These tools not only enhance user experience but also encourage social shares and inbound links from content curators.
In fact, content with relevant images earns 94% more views than content without.
Building Backlinks Through Statistics and Original Research
Publish original surveys or compile industry-specific statistics. These types of content are frequently cited by journalists, bloggers, and other ecommerce stores, making them a reliable link building asset. Be sure to optimize for relevant keywords like “ecommerce SEO tips” and “ecommerce SEO 2025.”
How to collect data:
- Run surveys using Google Forms or Typeform.
- Analyze internal sales data or trends.
Links Exchange
Links Exchange A>B>C
Instead of traditional link exchanges (which can be penalized), consider triangular link exchanges. For instance, Site A links to Site B, Site B links to Site C, and Site C links to Site A. This method reduces the footprint and avoids detection by search engines while still offering value.
Best practices:
- Keep exchanges relevant.
- Use anchor text naturally.
- Avoid obvious footprints by varying link formats and placements.
Example scenario: You run a home decor store (Site A). You exchange links with a DIY blog (Site B), who links to a furniture maker’s site (Site C), which links back to you.
Broken Link Building
This classic strategy is still effective in 2025. Use tools like Ahrefs, Screaming Frog, or Check My Links (a Chrome plugin) to find broken outbound links on ecommerce blogs and replace them with your relevant content.
Steps:
- Find 404 pages with backlinks.
- Create or match a piece of content to replace it.
- Reach out politely to the site owner with your suggestion.
Example template:
“Hi [Name], I noticed a broken link in your article on [Topic]. I recently published a related piece that could serve as a useful replacement. Here’s the link if you’re interested!”
Guest Posting
Guest posting for ecommerce is an evergreen tactic. Reach out to blogs within your industry to contribute guest content. Ensure that your posts are informative and non-promotional, and include a relevant backlink to your product page or blog.
Ideas:
- “Top 5 Trends in Outdoor Gear for 2025” for an outdoor blog.
- “How to Style Minimalist Jewelry” for fashion sites.
Use platforms like MyBlogGuest or Pitchbox to find guest post opportunities.
Link Insertion and Crowd Marketing on Forums
Link insertion, also known as niche edits, involves placing backlinks within existing content on relevant, high-authority websites. This method works especially well when done naturally within helpful, evergreen articles. Outreach is key—identify blog posts that already rank and offer updated insights or complementary resources (like your product guides or data-driven blog posts) to justify the insertion. Always ensure the content adds value, not just a backlink.
Meanwhile, crowd marketing on forums focuses on embedding your links within meaningful conversations on community platforms like Reddit, Quora, and niche-specific forums. Instead of spamming, engage genuinely by providing expert advice, referencing your content only when it adds clear value to the thread. This strategy builds trust, drives targeted traffic, and supports your ecommerce SEO efforts with diverse and contextual backlinks.
Example: Contribute to a Reddit thread on eco-friendly fashion by linking to your “Top 50 Eco-Friendly Beauty Products [2025 Edition]” guide while offering helpful product comparisons.
Partner and Supplier Links
If you sell products from manufacturers or collaborate with suppliers, request backlinks from their websites. Often, they maintain lists of authorized resellers or partner pages that can provide high-authority backlinks.
Tips:
- Ask for inclusion on their partner page.
- Offer a testimonial in exchange for a link.
- Co-author blog posts or share case studies.
Bonus: This also builds business relationships and increases trust within your supply chain.
Coupon and Deal Site Link Building
Backlinks from reputable coupon and deal sites are especially useful for ecommerce stores running promotions. This type of ecommerce outreach strategy drives not only SEO value but also direct traffic and conversions. Prioritize platforms that are trusted and well-indexed by Google.
Top Coupon Sites for Backlinks:
| Platform | Domain Rating | Niche |
| RetailMeNot | 82 | General |
| Groupon | 88 | Local/Experiences |
| Honey | 79 | Browser extension |
| Slickdeals | 85 | Tech/General |
Be sure to offer exclusive discount codes to make your listing more attractive.
Product Reviews and Unboxings
Influencer marketing for ecommerce continues to rise in importance. Collaborate with YouTubers, bloggers, and TikTok creators for product reviews and unboxings. When done correctly, these campaigns earn quality backlinks and user-generated content, boosting both SEO and social proof.
Tips for success:
- Provide clear talking points.
- Use affiliate tracking for ROI.
- Follow up for written reviews that can be repurposed into blog content.
Example: A TikToker with 50K+ followers doing a review/unboxing of your skincare product with a link in their bio and YouTube description.
Bonus Strategy: HARO for Ecommerce
Help A Reporter Out (HARO) remains a hidden gem for building high-quality ecommerce backlinks. By responding to journalist queries with expert advice or quotes, you can earn backlinks from major publications. Sign up for daily HARO emails and look out for ecommerce-specific opportunities.
Pro tip: Set up Gmail filters to flag ecommerce-related requests immediately so you can respond quickly.
Examples of publications sourcing through HARO:
- Forbes
- Business Insider
- Huffington Post
This form of digital PR for ecommerce not only improves your link profile but also builds your brand authority.
Conclusions
Ecommerce SEO strategies in 2025 demand a fresh, diversified approach to link building. Gone are the days of spammy tactics and quick wins. Today, to build links for your ecommerce website, you need to combine creativity, consistency, and strategic outreach.
Whether it’s through high-value content, broken link building, digital PR for ecommerce, or influencer partnerships, these techniques are designed to help your online store thrive in the modern SEO landscape.
Take the time to audit your current backlink profile, prioritize white-hat methods, and build a sustainable link building roadmap that supports long-term ecommerce growth.
Use this guide as your foundation, and start implementing the best ecommerce link building practices today to stay ahead of the competition tomorrow.
